Christian Dior’s first Chicago boutique, located in the epicenter of Chicago’s high fashion shopping district, is adorned with a fanciful star – a symbol of good luck fromMonsieur Dior – that distinguishes the boutique from neighboring luxury retailers.
Transforming the 1950’s-era Walton Gardens building, designed by Bertrand Goldberg, into Maison Dior involved creating an incandescent facade that features a patterned frit/ceramic glazing. Show windows and lightboxes further balance the prominence of the historic Walton Gardens with Dior’s modern, French identity.
Interior renovations include a new decorative stair ascending between the first and second floor. Merchandise niches and dedicated display areas for accessories and ready-to-wear collections are dispersed among the selling floors and consider the customer experience.
Photo Credit: Aldo Sperber | Courtesy of Christian Dior